We are a collection of journalists, traders and internet fans (first and foremost!) who are dedicated to simplfying the internet. There is too much guff and filler – and finding things online is becoming more difficult.
The reasons are many, but perhaps the most significant one is that Google loves content – and the more content (i.e. filler/crap) that websites have on their pages, the better they rank.
Have you ever tried to find out something very simple via Google but not found the answer – and ultimately given up? The way to cancel Amazon Prime or Sky should NOT be difficult to find – but they are. We are here to change all that!